Logo Refresh Information:

Warren-Alvarado-Oslo School District

is excited to announce the adoption of a refreshed logo package!

The School Board reviewed the proposed final logo designs at their June meeting and adopted the images as part of the district’s official brand package. The decision comes after nearly six months of work associated with the district’s 2021 – 2026 Strategic Plan, which includes a goal to brand, market, and represent Warren-Alvarado-Oslo School District in a positive way. Additionally, the new logo package addresses ongoing issues with the current logo’s image quality, consistency of use, and ownership rights.

Earlier this spring, the Board decided to complete a logo refresh rather than create entirely new logos. The refresh process allowed the district to maintain foundational elements of its identity (colors, mascot, and symbol), but gave each logo a professional makeover. The district’s primary colors of orange, white, and black remain, but a complete color palette now identifies a vibrant orange and dull grey as allowable accent colors. After seeking feedback from students, staff, and parents/guardians on the three most recognizable symbols representing the district - a pony, a horseshoe, and a combination of both - a refreshed combination design now serves as the district’s primary logo, while a refreshed pony design serves as a secondary logo. Additionally, all brand elements are explicitly identified in Warren-Alvarado-Oslo School District’s first set of brand guidelines and on display in a new, cohesive brand stationery package.

With the district undergoing extensive construction in response to a successful November 2023 bond referendum, the high-quality brand package creates visual unity between programs, teams, and facilities. The community can expect to see the refreshed combination logo in the new gymnasium floor, the official shade of WAO orange on the walls, and the refreshed pony logo displayed in new classrooms and offices.

The current logo variations will be in use through June 30, 2025. The refreshed logos and brand package will launch on July 1, 2025, at which point the past variations will be considered retired and the new designs used exclusively and in accordance with the brand guidelines.